“Buzdyaksky” updated the packaging of original sauces
The brand “Buzdyaksky” has updated the packaging of sauces: Tomato, Tomato with basil, Sacebeli, Adzhika, Roasted garlic.
Five years have passed since the launch of the line of sauces in a compact package of 350g. This product is loved by customers not only for its small jar volume, but also for its original flavors ranging from classic Tomato to spicy and spicy Sacebeli. The brand is actively developing and growing, and in the current market conditions there was a need to update and improve the design.
The marketing department conducted a study of consumer buying behavior at the shelf. Among the numerous and variegated offer of all kinds of design formats and packaging of sauces, the buyer's hand reaches for simple and at the same time bright packaging.
Together with a major design center, a new modern packaging of sauces was developed. The main color of the packaging is green, which emphasizes the naturalness and environmental friendliness of the sauce in glass. The flavor differentiation is defined by a strict black stripe and the product name, the logo is laconic and restrained. Fudzone is significantly relieved: now the focus is on the main ingredient - the image of juicy fresh tomato and accompanying flavor of an additional component: basil, garlic, hot chili pepper or a mixture of spices.
By the beginning of the new kebab season, the line of sauces will be completely renewed on the shelf and will be presented in a single fashionable design. Increased product recognition on the shelf and sales growth are predicted.
